What is Mobile Strategy Consulting? It’s how we ensure that our clients’ mobile projects are well-planned, well-executed and in alignment with their larger business objectives. More specifically, it’s about helping clients make important platform and technology decisions from a data-driven vantage point. We know our clients know their business better than anyone, but we strive to know everything about mobile. We act as your Mobile Strategy Directors and help you define, plan and execute your mobile development strategy.
Data-Driven User Experience Design
Some people think User Experience (UX) is just an application’s design, but it’s actually much more than that. The UX of a mobile solution is the intersection of the Information Architecture, User Interface Design, and Client/Server Development – and a positive UX is critical in any context. The extent to which users are affected by an application’s UX is magnified in the mobile context because mobile devices are so extraordinarily personal.
For example, an iPad app might have beautifully designed user interface coupled with a poorly developed local caching scheme. The end result would be an app that looks pretty, but leaves users feeling frustrated when they have to wait for images to load. Having developed over 100 separate mobile applications, our team knows the ins and outs of crafting a positive UX and has defined a linear process that prioritizes the user experience appropriately within the hierarchy of project goals.
Intuitive Visual Design
Your app becomes the mobile face of your brand. From the app icon that appears in the App Store to the look and feel of the app itself, we create a seamless brand experience that reflects your existing brand assets. From mood boards and mock-ups to visual prototypes, we build the representations you need to feel confident we’re proceeding in the right direction.
Existing App Review
You’ve got an app, but it’s only got a 2 star rating. We can help you evaluate
it through a variety of lenses. From UX and design to server functionality, our
experts will identify usability issues and make strategic suggestions to improve
functionality and user perception.d user perception.
. |
|
